Syrium: From wide funnel to sharp funnel

Syrium was generating leads but converting only one in twenty. We rebuilt their positioning, narrowed the ICP, redesigned the sales playbook, and automated lead routing in Workiom. Six months later their win rate tripled with no extra ad spend.

The result

• 3× lead-to-customer conversion
• 45% lower cost per acquisition
• 6 months to full payback