NordMar Trading: One CRM, one playbook

NordMar's six branches operated as six different companies — different pricing rules, different reporting, different lead handling. Within a year we unified them on Zoho CRM, standardized the pricing engine, and built a single weekly dashboard the GM uses to run the business.

The result

• 65% revenue growth in 12 months
• 3× faster lead-to-close cycle
• Zero pricing exceptions in Q4